Marketing Statistics and Alternate Facts
We are all familiar (or you should be) with Captain Renault’s famous line in the movie Casablanca, that he is “shocked, shocked to find that gambling is going on in here”, at which point a croupier...
View ArticleThere Are Still Some New Tricks
A few weeks ago, I wrote about the death of the catalog media, like Multichannel Merchant magazine. In preparation for doing so, I went out to the loft in my garage where I keep old catalogs and old...
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I Get It, They Don’t
Who in your company “gets it” and who doesn’t? More important, who in your company is never going to “get it” with regards to how their work must evolve to keep pace with the changes our industry is...
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B2B Medical Catalogs
I write too often in this space about consumer catalogs, and don’t devote enough attention to B2B catalogs. So, if you are a consumer cataloger, you can take this week off. I’m going to take a look at...
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Only $200, What A Deal!
Last fall, I gave you a detailed explanation of what Kevin Hillstrom would be speaking about at the Datamann catalog seminar, which we host for the VT/NH Marketing Group, on March 30th. (Click here if...
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And That is The Point I Reach for my Cellphone…
Registration is well under way for Datamann’s annual catalog seminar, which we host for the VT/NH Marketing Group. This has become the largest one-day catalog event in the country. This year’s event is...
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Press On – Why Coolidge Matters to Catalogs (Really!)
Most of the catalogers that are readers of this blog reported that they had soft sales this past holiday season. There are many reasons, some of which I have previously reported. I think Amazon took...
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Henry’s Many Options
Everyone always asks for specifics on how to grow their catalog business. So, let’s use Henry Repeating Rifles as an example. Let’s get my gun credentials out of the way. I own two shotguns which...
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A Canary In The Catalog Coal Mine
Here is a wake-up call for the new year: Catalog reporting is gone. Have you noticed what is missing lately from your mailbox? When was the last time you saw a magazine focused on catalogs? Catalog...
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Play Like You Have Nothing To Lose
Athleta is playing to win, playing like they have nothing to lose. They are taking risks, not playing it safe. See if you agree. Since the NFL playoffs begin this weekend, I’m going to give you a...
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The Angels Will Weep For You
About 20 years ago, I was recruiting speakers for the VT/NH Marketing Group’s annual conference. I contacted a catalog consultant here in New England about being our keynote speaker. His response...
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You Have Your Priorities Twisted for 2017
This is a short week for most of you, and a vacation week for many, so I’m going to keep today’s posting short. I want to share with you a few observations on what interested you – the readers of this...
View ArticleThe Non-Creative Creative Director
I’m going to wind down 2016 with some comments from a reader that responded to my various postings over the past few weeks about boring creative, and catalogs not being remarkable anymore. The reader...
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Registration is Open and Why I Asked Frank
Registration is open for Datamann’s catalog seminar which we are hosting for the VT/NH Marketing Group on March 30, 2017. There is a link at the end of this posting to register. Datamann clients will...
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Memorable Certainly, Maybe Even Remarkable
Time is winding down on the 4th quarter. I asked a few weeks ago for readers to share their current holiday results with me. Unfortunately, what I heard back is not encouraging. Many mailers reported...
View ArticleThe Private and Lonely Database
The allure of a private prospecting database has attracted many large catalog companies over the year. Years ago, Williams-Sonoma created one for use on their multiple titles. Just as I was exiting the...
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It’s Just Not There Anymore
If you are a cataloger, be honest with yourself about your own catalog when you read this. Catalogs pay the bills in the LaPierre house. I live catalogs every day. As I’ve mentioned in this space...
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2016 Holiday Catalog Observations – Part 3
Lots of people predicted the election results incorrectly, and I called the mail volume wrong. I expected there would be a ton of catalogs in-home during the four day stretch after the election, yet I...
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Learning From Hunting Catalogs
It’s hunting season across much of the country, so let’s look at some hunting catalogs. Although I have not hunted since I was in high school, I receive many hunting catalogs. I have nothing against...
View ArticleWe Are No Longer Competitors
Can the catalog industry save itself by doing more collaboration? Let me show you how it happens in other industries. I live in New Hampshire and work in Vermont. I’m also a history buff and belong to...
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