Clik here to view.
Play Like You Have Nothing To Lose
Athleta is playing to win, playing like they have nothing to lose. They are taking risks, not playing it safe. See if you agree. Since the NFL playoffs begin this weekend, I’m going to give you a...
View ArticleClik here to view.
A Canary In The Catalog Coal Mine
Here is a wake-up call for the new year: Catalog reporting is gone. Have you noticed what is missing lately from your mailbox? When was the last time you saw a magazine focused on catalogs? Catalog...
View ArticleClik here to view.
Henry’s Many Options
Everyone always asks for specifics on how to grow their catalog business. So, let’s use Henry Repeating Rifles as an example. Let’s get my gun credentials out of the way. I own two shotguns which...
View ArticleClik here to view.
Press On – Why Coolidge Matters to Catalogs (Really!)
Most of the catalogers that are readers of this blog reported that they had soft sales this past holiday season. There are many reasons, some of which I have previously reported. I think Amazon took...
View ArticleClik here to view.
And That is The Point I Reach for my Cellphone…
Registration is well under way for Datamann’s annual catalog seminar, which we host for the VT/NH Marketing Group. This has become the largest one-day catalog event in the country. This year’s event is...
View ArticleClik here to view.
Only $200, What A Deal!
Last fall, I gave you a detailed explanation of what Kevin Hillstrom would be speaking about at the Datamann catalog seminar, which we host for the VT/NH Marketing Group, on March 30th. (Click here if...
View ArticleClik here to view.
B2B Medical Catalogs
I write too often in this space about consumer catalogs, and don’t devote enough attention to B2B catalogs. So, if you are a consumer cataloger, you can take this week off. I’m going to take a look at...
View ArticleClik here to view.
I Get It, They Don’t
Who in your company “gets it” and who doesn’t? More important, who in your company is never going to “get it” with regards to how their work must evolve to keep pace with the changes our industry is...
View ArticleThere Are Still Some New Tricks
A few weeks ago, I wrote about the death of the catalog media, like Multichannel Merchant magazine. In preparation for doing so, I went out to the loft in my garage where I keep old catalogs and old...
View ArticleMarketing Statistics and Alternate Facts
We are all familiar (or you should be) with Captain Renault’s famous line in the movie Casablanca, that he is “shocked, shocked to find that gambling is going on in here”, at which point a croupier...
View Article